Last month PewDiePie, YouTube’s most-subscribed channel with more than 53 million followers, posted several videos in which he paid two men to make a video holding up a sign that said “Death to All Jews.” He also paid a guy dressed as Jesus Christ to say, “Hitler did absolutely nothing wrong.”

Pewdiepie makes millions of dollars a year by being with YouTube and Disney. But Disney cut its relationship with PewDiePie after the Wall Street Journal asked about nine videos PewDiePie posted that included anti-Semitic humor and Nazi imagery. Some of the videos he posted that had the anti-Semitic jokes racked up tens of millions of views before PewDiePie took three of them down.

YouTube’s response was slow at first. It reportedly pulled ads from only one of the videos in question. But this morning the company said it was cancelling the second season of PewDiePie’s show and dropping ads from all of the offending videos, as well as pulling PewDiePie’s channel from a premium advertising program called Google Preferred.

But PewDiePie’s videos do not violate YouTube’s community guidelines. YouTube says if content is satirical, it can stay online even if it is offensive or in poor taste. If the uploader’s intent is to incite violence or hatred, the company says it will remove the videos.

Youtube needs to keep its stars, viewers, and business partners all happy at the same time. And so when PewDiePie started making Nazi jokes, it had to do something. Now the company has to hope that it also did the right thing.

He has done some other things besides this that may have not sat well with some of his viewers. Such as when he made a threat to delete the PewDiePie channel once it hit 50 million subscribers, which he later revealed as an attention seeking stunt. PewDiePie also has reveled in tweeting fake news about himself, and his twitter account was briefly suspended last August after he joked that he had joined the Islamic terrorist group ISIS.

He apologized last week in a video titled “my response.”  He then went on to say  “I’m sorry for the words I used as I know they offended people,” Pewdiepie says. “I admit the joke itself went too far. I do strongly believe you can joke about anything, but I do also believe there’s a right way… and not the best way to do things.”  So he does know that he did offend people, and he truly cares about it.

Pewdiepie has made millions from his content, often geared around playing video games.  So far nothing really has happened to Pewdiepie except getting dropped by Disney.  And a lot of media coverage.

To watch Pewdiepie’s apology video click the link

https://www.youtube.com/watch?v=lwk1DogcPmU