How Did Supreme Make It Big

How Did Supreme Make It Big

Dillon Crump

Supreme is a company that was founded in new York City, and they now have multiple stores around the world including New York, Brooklyn, Los Angeles, London, Paris, and Japan

 

The supreme company started out in 1994, as a skate apparel company.  This is why in every store they have a indoor skate park. Now the company has become one of the biggest streetwear companies in the world.

 

They produce all of their merchandise in two seasons, fall/ winter , and spring/ summer. During the seasons they only drop there merchandise on the Thursday of that said week. And when they do drop it there are people waiting at the store in a line an amazing amount of people, who most of them have been waiting there since days before. And as for the online store all of the products sell out in seconds.

 

Now the company sells a little something for everyone. They keep it original by still selling skate supplies such as decks, wheels, and trucks. But they also sell many other things. Depending on what season it is, different colors are used for their supplies. colors determines the color of most of the supplies, such as their shirts and jackets. They also sell accessories, and the ordinary ones either. For example this season the are selling some tennis balls with the logo, a pinball machine, and also blow up raft. Almost all of their merchandise resells for way more than the original asking price, especially their box logo clothing. For example the last box logo goodies they sold where originally priced at 143$, but now reseller for close 1,200$.

 

So with sell out times like this, and resell prices like this, the question is how Supreme got to this point. One of the biggest reasons is all the collaborations they have done with massive companies such as there often collaboration consisting of vans and Nike, but also the biggest collaborations like Louis Vuitton and The North Face.  They also collaborate with people like Mike Tyson, Gucci Mane, and even Kermit the frog.  

 

At this point his company is one of the most popular clothing companies in the world.  People such as Odell Beckham Jr., Kylie Jenner, and even Michael Jordan wear it.  Now they are able to sell things such as bricks, that are going for 100$, and doing collabs with  celebrities, and and some of the biggest companies out there.